How Would Makeup Products Be Manufactured To Or In China

Cosmetics and Toiletries Industry

This is a best prospect industry sector for this country. Includes a market overview and trade data.

Final published date: 2022-01-04

Overview

According to Statista, the retail sales value of cosmetics in People's republic of china rose to $52.3 billion in 2020, making information technology the world'south second-largest beauty and personal care product market after the United States. U.S. Department of Commerce data showed that in 2020, the U.S. exported $838 million of personal intendance and cosmetic products to Mainland china, up 2.two% from the previous year. The slower growth in 2020 is a outcome of the COVID-xix pandemic, which affected the sales of consumer goods beyond nigh sectors. The latter months of 2020 saw a trend towards recovery and China's cosmetics market is expected to maintain its growth in the near future.

Market Trends

The cosmetics industry in Red china has experienced steady growth in contempo years, driven past rising demand for premium products and increases in the number of working women. The overall marketplace has expanded by over 150% between 2012 and 2020, with household spending on personal care and cosmetic products are expected to go on growing at 6.3% by 2025, according to Fitch Solutions.

Retail Sale Value of Cosmetics in China: 2012 - 2020 (in Billion USD) — Retail Sale Value of Cosmetics in Communist china: 2012 - 2020 (in Billion USD)

Source: China Milky way Securities

American premium skincare and sun care products accept proven especially popular amidst Chinese consumers, with the lip makeup subcategory showing a notably rapid increase. Other in-demand categories include specialty products in emerging marketplace segments, such every bit personal intendance products for children and grooming and makeup products for men. The overall 2020 cosmetics and toiletries market in China was dominated by peel products at 51%, make-upwardly, and hair care products each at 12%, and oral care products at 10%.

2020 Cosmetics and Toiletries Market Share

Source: Statista

Online Retail

The fastest-growing channel for cosmetics sales in China past far is online retail. The increasing popularity of online channels reflects both limited admission to retail stores and a lack of brand diversity in China's Tier 2 and three cities. This surge in online sales is driven by the significant advantages of selling through cross-border channels, where products are shipped directly from foreign manufacturers and distributors direct to consumers through bonded warehouses or a pre-approved Community channel, every bit opposed to using traditional brick-and-mortar storefronts.

These cantankerous-border products that are shipped to individual consumers are not subject to the same Chinese registration requirements as products sold through traditional brick-and-mortar channels. This method of sale saves significant fourth dimension and costs for U.S. companies and allows firms to avoid some People's republic of china-specific requirements that may run against corporate values or practices, such as animal testing.

Chinese consumers spend a significant amount of fourth dimension online reviewing products and often base their purchasing decisions on recommendations from family and friends. China'due south e-commerce platforms are increasingly influential in impacting consumer purchases by providing a platform for the beauty community to share shopping and product experiences. For example, co-ordinate to a Daxue Consulting study, the social media and east-commerce platform Xiaohongshu (Niggling Blood-red Book) has attracted over 200 meg users. These users, who are predominantly female person and nether 26, fit into the target demographic for imported cosmetic product sales. Amid online channels, alive streaming has rapidly grown into a major sales platform for cosmetics, which are often marketed to smartphone-savvy consumers who shop via this method. Livestreaming, which doubled its market share from 2019 to 2020 and at present makes up roughly 10% of Chinese e-commerce, will be an integral role of whatever successful multi-aqueduct sales strategy.

Challenges and Barriers

Prc'southward regulatory surround can exist challenging for foreign companies to navigate, with many barriers to entry. All cosmetics products sold through traditional channels must be approved by the National Medical Products Administration (NMPA). Even if the product has already been tested overseas, information technology still must exist tested in one of China's NMPA-designated testing facilities before information technology can be sold in Chinese stores.

U.S. companies must carefully follow all market place entry procedures, product registration requirements, and specific labeling guidelines to enter and do concern in Communist china successfully. Prc currently requires a registration procedure with animal testing and a hygiene permit before imported cosmetics tin can enter the market. Obtaining the hygiene allow requires a Chinese legal entity, or for overseas cosmetics manufacturers without representation in China, assistance from a Chinese agency. The strange visitor is required to sign a "Alphabetic character of Authorization," confirming that it authorizes a Chinese company to exist the registered responsible party in mainland Communist china for its products.

China has recently softened its animal testing requirement for domestic retail sales and no longer requires the examination if the manufacturer'due south home country issues a certification of the production quality direction system, known every bit a Practiced Manufacturing Practices (GMP) certificate. The United States does not issue GMPs, meaning this requirement is still de facto imposed on products manufactured by U.S. companies outside of China that are sold at retail establishments within Cathay.

More information on Prc'south revised Regulation on the Supervision and Administration of Cosmetics enacted as of January 2021 can be found here.